1-Nov-03 4:00 PM CST

Author & Creative Head on Writing Effective Copywriting for Today's Consumer

Co-host Brad Forsythe interviews Luke Sullivan, Group Creative Head at GSD&M and author of Hey Whipple, Squeeze This. After 10 years at the well-regarded Minneapolis agency Fallon McElligott, Luke became the Chief Creative Officer of Atlanta’s largest agency, WestWayne. Now, after 4 years of helping them attain some creative accolades of their own, he is Group Creative Head at GSD&M in Austin, Texas. In years prior, he was a vice president at The Martin Agency in Richmond, Virginia. He began his career as an understudy of Tom McElligott at Bozell & Jacobs. His 24 years of experience include working for such clients as Miller Lite beer, United Airlines, Lee Jeans, Publix Supermarkets, SunTrust and Ralston Purina, as well as Porsche, BMW, and Maserati automobiles. Luke is the author of a book on advertising - Hey Whipple, Squeeze This, now in its second edition, available in 5 languages and used across the country in colleges.